Most minerals are extremely difficult, if not impossible to absorb. This is simply because they are rocks and metals. If you eat them in their rock or mineral state (as used in most vitamin and mineral supplements) the manufacturer can put a high number on the bottle, but you won’t get any of that into your body. They are 99% non-digestible.

During their unique growth process, aquatic plants absorb mineral-rich seawater and convert it into bio-available natural, organic minerals. This process is referred to as biological transmutation. These newly created minerals become part of the plant’s cell structure and can now be assimilated and used by your body.

Due to the higher efficiency of certain plants to absorb minerals as demonstrated by laboratory research, we only purchase certified organic rose to reddish purple dulse, which is selectively hand-harvested with meticulous effort to ensure these wild plants are taken from clean, pure waters free of contaminants.

Since Purple Dulse seaweed has the highest concentration of digestible minerals anywhere, I thought this would be the perfect place to share in more detail the top minerals it contains and why these minerals are so important to your body.

First, Purple Dulse contains calcium, which builds and maintains healthy bones and teeth as well as helps with blood clotting, heart beat regulation and the release of neurotransmitters. Next is potassium and sodium, which are part of a complex mineral salt system known as electrolytes. Electrolytes are key to controlling blood pressure as well as the pressure of every other fluid in your body. Next is magnesium, whose most important role is in energy production in your most vital organs such as the heart, kidney, liver and brain. Phosphorus combines with calcium in bone to give them their hardness and is also required for proper metabolism, which turns food into energy. Next is iron, which is found at the center of hemoglobin (the molecule responsible for transporting oxygen to your cells). Iron also supports red blood cell formation and is essential to our metabolism and energy creation. Iodine regulates how proteins, fats and carbohydrates are used and energy is created in our cells. Manganese is an essential mineral involved in many enzyme systems, which control blood sugar, use of energy and the production of thyroid hormones. Next, copper is crucial in the formation of the brain and the nervous system and also assists in the creation of nervous system chemical messengers. Chromium increases the power of insulin to affect how carbohydrates, fats and proteins are metabolized and how blood sugar is controlled.

Lastly, zinc is required for our sense of smell and taste, and is also needed for our body’s immune system to work properly to defend us from viruses and other illnesses